| Client: Leading North American manufacturer of bath and kitchen products
Project:
An online portal for Canadians to rate public and restaurant bathrooms. We established a profile for our client on Twitter and FourSquare, two leading social media platforms. We are also using Goggle to continue to drive qualified traffic to its portal. In early 2010 we completed a three-phase interactive, online consumer bathroom contest in which YouTube* video links, stills and descriptions were provided by customers of their unhappy bathrooms. The most deserving of an $30k designer upgrade was judged, again by consumers online.
Results:
We increased web site traffic, influenced exposure in social media circles and encouraged positive awareness of our client and its products, as well as the importance of well-designed, well-appointed bathrooms.
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Client: National Industry Professional Association
Project:
Client sought membership increases through deeper engagement with its members, most of whom are scattered across the country and accessible via mobile devices. Implemented Twitter Program.
Results:
More and more qualified traffic is visiting the association’s site on a daily basis and membership enquiries from the profession and the public have increased significantly.
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