The Starbucks Formula for Social Media Success
Starbucks is among the world's best social media success stories. It uses Twitter, Facebook, YouTube, a consumer forum and a blog; all very interactive, creative and engaging. Starbucks has more than 705,000 followers on Twitter and over 5,428,000 fans on FaceBook.

Learn more at:
http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/

What Coke Knows about Social Media That You Don't
In March last year Coke had the second most popular FaceBook page on Earth after Barack Obama. There were more than two hundred Coke fan sites with low traffic and one with a lot of traffic. The FaceBook policy is that owners of a trademark can choose to shut down independent sites using trademarks without permission. Coke was wise enough to make the successful bloggers into partners instead. This speaks volumes about what works online and what works in business.

Learn more at:
http://outspokenmedia.com/social-media/what-coke-knows-about-social-media-that-you-dont/

Ford One-Ups Itself with Global Focus Launch
Ford understands that media is in the hands of the people and that engagement is about unlocking the creative genius of their customers. We're talking video, "Know what I'm sayin'?"

Learn more at:
http://www.socialmediaexplorer.com/2010/09/30/ford-one-ups-itself-with-global-focus-launch/