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Benefits |
- Creates awareness of great content – some forms of social media may generate10,000, 20,000 even 30,000 unique visits in a day.
- Influence opinion. People are talking on-line about your company and/or products-regardless. You need to participate in those conversations.
- Increases general traffic and RSS subscriptions to a site. While traffic is a benefit, websites need visitors to take some sort of action, and RSS subscriber counts are often a sound metric.
- Builds the authority of the content publisher – done properly, others in the space will begin to view the article publisher as an authority on the topic of the social media submission, which leads to further opportunities and sales.
- Helps develop a network of similar interest individuals – many of those supporting social media submissions will have some interest in the topic, and therefore make good allies for future submissions.
- Ultimately builds links, which leads to improved search engine positioning. As this form of link creation is completely a function of quality of content, it is a very search engine friendly way of building links.
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